Build-A-Bear Recalls Heartwarming Hugs Bears: Choking Hazard

This alert was compiled from official government recall data published by the CPSC using automated analysis. All facts are sourced directly from official records. Last verified May 3, 2026.

A Comforting Plush Turns Concerning: Build-A-Bear Recall

Some recalls are about minor inconveniences, but this one hits differently. It involves a beloved toy meant to bring comfort, now flagged as a potential hazard to children. If you bought a Heartwarming Hugs Bear from Build-A-Bear, especially between January and March 2026, you'll want to pay close attention.

Build-A-Bear Workshop, Inc., based in St Louis, Missouri, has issued a product recall in the United States for their Heartwarming Hugs weighted plush bear. The problem? The zipper slider on the side pouch can detach. This poses a choking hazard to young children, a risk nobody wants to take.

Why This Build-A-Bear Recall Matters

This isn't just about a broken toy; it's about safety. The design of this particular bear, intended to provide comfort, has a flaw that presents a real danger.

• The Choking Hazard: A detached zipper slider is small enough to be swallowed by a child.
• Weighted Filling: The bear contains 2.5 pounds of ceramic beads in a pouch, adding to the potential severity if the pouch were to be accessed.
• Intended Use: This product is graded 3 years+, meaning it’s designed for young children, who are most vulnerable to choking hazards.

Based on the official recall notice, the agency confirmed that even though the toy carries a cautionary statement about adult supervision for the heated/cooled element, the zipper issue presents a separate and serious risk. As American shoppers, it's natural to trust the products we buy, especially those meant for our children. This recall highlights the importance of staying informed and taking immediate action.

Is Your Heartwarming Hugs Bear Affected?

Identifying the recalled bear is straightforward. There's a specific model number to look for.

• Product Name: Heartwarming Hugs weighted plush bear
• Model Number: 034464
• Where to Find It: The model number is located on the label sewn into the back side of one of the bear's legs. Flip the bear over, and you'll find it.
• Description: The bear has a side pouch containing a heart filled with 2.5 pounds of ceramic beads, which can be heated or cooled for comfort. The pouch is secured with a zipper.

These bears were sold across the U.S., both in Build-A-Bear Workshop stores and online at www.buildabear.com. Look for purchases made from January 2026 through March 2026, with a price point around $48. If your bear matches this description, read on for what you need to do.

What You Should Do Right Now

Taking quick action is important to protect the children in your life. Here's what you should do if you own the recalled bear.

1. Stop using the Heartwarming Hugs Bear immediately and keep it out of reach of children to prevent any potential choking hazard.
2. Return the recalled Heartwarming Hugs Bear to your local Build-A-Bear Workshop store to receive a refund in the form of the original payment method or a gift card for the original purchase price.
3. If you can’t get to a store, visit www.buildabear.com/recalls for instructions or call Build-A-Bear at 844-541-0144 to get a free return shipping label.
4. After returning the bear, you’ll receive a refund check (matching your original payment) or a digital gift card to use on Build-A-Bear's website.
5. While you're at it, double-check any other plush toys you own to ensure they are in good condition and don't present any similar hazards.

Build-A-Bear has had recalls previously, so American shoppers might already be familiar with their process. This time, the hazard is more acute, and you won't want to delay in taking these steps. If you have any concerns, don't hesitate to contact Build-A-Bear directly.

Navigating the Refund Process

Getting your money back should be simple. Build-A-Bear has provided several options to make the process as convenient as possible for U.S. consumers.

• In-Store Return: Returning to a local Build-A-Bear Workshop store might be the quickest way to get your refund. They'll offer you a refund via your original payment method or a gift card for the original purchase price, which can be used toward a new furry friend.
• Online Return: If heading to a store isn't feasible, the online option is your next best bet. Visit the provided website and follow the instructions to get a free return shipping label.
• Refund Options: Whether you choose in-store or online, you'll receive a refund in the same form as your original payment, or as a digital gift card for use on the Build-A-Bear website.

Remember to keep any proof of purchase, as it might be helpful when processing your refund, although it is not absolutely required. The company is committed to ensuring you get a fair resolution. They are available Monday through Saturday from 8 a.m. to 5 p.m. CT and Sunday from 7 a.m. to 4:30 p.m. CT at 844-541-0144 or by email at ProductHotline@buildabear.com.

Frequently Asked Questions

Q: What exactly is being recalled?

The recall is for the Heartwarming Hugs weighted plush bear (model number 034464) sold at Build-A-Bear Workshop stores and online between January 2026 and March 2026 due to a potential choking hazard from the zipper slider detaching.

Q: How do I know if my bear is part of the product recall in the United States?

Check the label sewn into the back side of one of the bear's legs for the model number 034464; if it matches, your bear is affected and you should take action immediately.

Q: What if I don't have the receipt for the bear?

Even without a receipt, you can still return the bear to a Build-A-Bear store or use the online return process to receive a refund or gift card.

Q: Is it safe to let my child play with the bear until I can return it?

No, it's not safe; you should stop using the bear immediately and keep it away from children until you can return it for a refund due to the potential choking hazard.

Q: Can I get a different bear as a replacement instead of a refund?

When returning the bear to a store, you can opt for a gift card equivalent to the original purchase price, which you can then use to purchase a different Build-A-Bear product.

This recall was announced by the U.S. Consumer Product Safety Commission (CPSC). For the official notice and complete details, visit www.cpsc.gov.